Deck

Bajaj Mobility AG · BMAG · Vienna

Austrian maker of KTM, Husqvarna and GasGas premium motorcycles. Emerged from court-supervised restructuring in 2025 and is now 74.9%-controlled by Bajaj Auto of India through Pierer Bajaj AG.

$22.34
Price
$755M
Market cap 33.8m shares
$1.19B
Revenue FY2025 -46% YoY
275,593
Group vehicles sold 2025 (incl. bicycles; motorcycles 211,486)
Listed Vienna May-2016 at ~$40; ~$103 by end-2021; ~$8 on the November-2024 KTM insolvency filing; $22 after Bajaj closed control in late 2025.
2 · The tension

A $1.05B dilution authority sits over the multiple regardless of how clean the operating restart looks.

  • Dated trigger. The 27 January 2025 EGM pre-authorised up to 16.9m new shares — 50% of the count — plus $1.05B of convertibles valid to 2030, with preemption excluded on cash issues up to 10%. The June 2026 AGM is the first chance to retire it or ring-fence it.
  • Captive board. Three of four supervisory seats sit with Bajaj Auto executives; the audit-committee chair is Bajaj Auto's own CFO. The Austrian Takeover Commission waived the mandatory bid on 23 October 2025 under the Sanierungsprivileg, so no minority received a control premium and none has an equal-exit right.
  • Means and motive. A partial draw at today's $22 would lift share count toward 45-50m and transfer roughly $350-465M of equity value from float to parent before any operating recovery accrues to the listed minority. Minorities cannot block.
Until the parent's intent on dilution is resolved, the overhang sits above any operating-recovery print.
3 · Money picture

The FY2025 $693M "profit" is a creditor haircut, not earnings.

$1.40B
Sanierungsgewinn booked inside EBIT
-$556M
Clean FY2025 EBIT on $1.19B revenue
-$40M
FY2025 free cash flow 5y cumulative -$1.11B
1.67×
P/B on gifted equity $452m written up from -$202m

Net debt fell from $1.70B to $937M almost entirely through the 70% creditor write-down — only the $615M cash quota is real deleveraging. Reported CFO of -$26M was carried by a $298M working-capital release; gross cash flow before the working-capital release was -$346M (Brutto Cashflow per the IFRS statement). Capex at 58% of D&A and R&D capitalisation cut from 60% to 36% mean the cost base is honest at the trough — the income statement is not.

4 · How it got here

Eighteen months ago this was Pierer Mobility. Today it is Bajaj's.

Before: For three decades Stefan Pierer ran KTM out of Mattighofen, compounding a credible 9-10% EBIT margin premium-bike franchise. Through 2022-2023 dealer inventory was stuffed to 182,029 units and working capital tripled to $587M on flat European demand — the hole opened a full year before the headlines arrived.

Pivot: KTM AG filed self-administered restructuring on 29 November 2024. Bajaj signed a call option with Pierer Industrie on 22 May 2025, anchored $940M of restructuring and shareholder support, exercised the option to take 74.9% of the holding on 18 November 2025, and the listed entity was renamed and re-tickered on 13 January 2026. PIERER became BMAG; the founder left the Vorstand; a new CFO arrived in September.

Today: Q1 2026 revenue grew 70% YoY to $381M and EBITDA returned to $6.3M on 40,332 units. COGS still ran 80.6% of revenue against the ~70% pre-Corona baseline, and the new CFO declined to put a number on FY2026. The first standalone clean-accounting window is the H1 2026 report in August.

The book equity, the board, the auditor, the CEO and the CFO are all under twelve months old.
5 · The India bridge — variant view

The only structural growth pool sits behind undisclosed transfer pricing.

  • Volume is real. Bajaj-channel KTM and Husqvarna unit sales rose 27% to 78,906 in 2025 while group volume fell 28% and Mattighofen ran a five-month production halt; cumulative Chakan production sits above 1.3m units. This is the strategic logic of the November takeover.
  • Economics are opaque. The royalty and license rate paid from Bajaj's Chakan plant up to listed BMAG is not publicly disclosed; the audit-committee chair is Bajaj Auto's own CFO. No outside minority can verify whether Chakan unit growth translates into economic profit at the float.
  • Precedent already exists. FY2025 disposals of KTM Technologies and PIERER Innovation went to former-Pierer entities without disclosed arm's-length pricing — value transfer without disclosure has happened once on this register inside the last twelve months.
Volume growth at Chakan is only worth what the royalty rate lets reach the float.
6 · Bull & Bear

Lean cautious. The gifted equity, captive board and $1.05B of dilution dry powder weigh against a tape that has rallied 41% in six months.

  • For. Aftersales is a structural annuity, not a cyclical line — $243M at 40-60% gross margin held positive gross profit through a five-month production stop, falling only 28.8% while new-bike revenue fell 47.8%.
  • For. The India volume bridge is already compounding. Bajaj-channel units +27% to 78,906 in 2025 against group volume -28%; Eicher trades at 25× EV/EBITDA on the same Indian premium pool.
  • Against. The $693M "profit" is debt forgiveness. Clean FY2025 EBIT was -$556M on revenue down 46%; operating cash flow ex the $298M working-capital release would have been roughly -$323M.
  • Against. $1.05B of pre-authorised dilution sits with a Bajaj-controlled board that has both means and motive to convert at the bottom. Minorities cannot block and received no control premium.
Verdict — Avoid. The bear variables are observable today; the bull case requires three unguided things to compound. The setup changes if the June 2026 AGM retires the conditional capital and H1 2026 prints a clean EBITDA margin above 5%.

Watchlist to re-rate: June 2026 AGM voting record on the $1.05B conditional capital authority. H1 2026 clean EBITDA margin in the August half-year report. Bajaj-channel India unit growth sustained ≥20% YoY through 2026.